Micro-trends in fashion and decor led me to create a selection of goods that would cater to a variety of personal tastes. The products are unified in form, and color palettes and illustration styles were curated to appeal to the many unique styles available in the marketplace.
I developed this project in five distinctive, themes; hand sketched lettering, gilded gold floral, southwest pastel, and bright graphic flowers. Original illustration and watercolor art infused with classic and cutting edge products make this a one-of-a-kind collection.
Urban Works Textiles is my own personal brand founded in 2012. It began with a small Etsy Shop of handmade soft goods and illustrated wall art. The look of the UWT brand features monochromatic, urban-centric designs that aim to capture the character and culture of each depicted city.
In 2015 I was awarded the #GirlBoss foundation grant towards further building my brand, and in 2016 I was featured on FOX news and Philadelphia Magazine. At one point, my designs were being sold in over 15 boutique stores throughout Philadelphia, New York, and Chicago.
More recently, my brand has evolved to focus solely on licensing. Products of UWT designs can be purchased at the gift shops of famous landmarks, namely, Philadelphia Liberty One building, Philadelphia Academy of Natural Sciences, The Willis Tower, and The John Hancock building.
Ava Barrett (my pseudonym) creates original hand painted art, packaged and sold in box sets. They made a huge splash at the January 2018 AmericasMart trade show; the one-of-a-kind appeal, unbeatable price point, and novel packaging is what made this collection so successful.
Ava Barrett is coming soon to Kohl’s and Bed Bath and Beyond.
White enameled metal is currently a hot item in the decor industry. The challenge was how to stand out and bring newness to a traditional form. The best solution was found in a combination of materials, production process, and artwork.
For materials, I brought in natural woods to contrast the stark white metal. A 4-color printing process was used, allowing the nuanced textures of hand painted flowers to show through. The artwork was designed thoughtfully by incorporating watercolor ferns and eucalyptus to counteract the heaviness of the materials.
Poetic quotes, hand-drawn lettering, and real wood textures make up this dreamy, romantic assortment. The theme of love and togetherness makes this collection ideal for sophisticated Valentine’s Day decor or wedding gift, yet subtle enough to be displayed year-round in the home.
Designed for a featured display at the 2018 AmericasMart trade show.
Farmhouse decor is a timeless style that has seen a recent resurgence in the marketplace. The trend has evolved from distressed finishes, checkerboard motifs, and dark color palettes to a polished look with minimal distressing, and a bright but neutral palette.
When I design into this trend, I look for updates to traditional farmhouse without losing charm and homeliness. I achieve this by illustrating traditional elements on stark white grounds, utilize mixed metals to add structure, and add natural wood to bring in warmth.
Prints + Patterns
Print and pattern making has become an essential skill for me as an Illustrator. I’ve found elements and icons to be much more versatile as repeating patterns. Applications are diverse, I’ve used pattern design in textiles, table top products, wall decor, and packaging design.
I chose a few of my favorite patterns here, though they have become an anchor to my design work and can be spotted throughout my portfolio.
Zippered canvas clutches are a prime example of my diversified background in product design. While I focus mostly on design concepts and communicate with factories for manufacturing, I also have the advantage of understanding all stages of development because of my direct experience with product fabrication.
These zippered pouches feature original illustrations, digitally printed canvas fabric, and a premium satin lining. However, there is more than meets the eye; all materials used to produce these pouches were sustainably sourced in the US, with leather backing recycled from vintage leather jackets.
A small sampling of various consumer goods in a holiday theme, including card holders, tree garland, and hand painted wall art.